THE CHALLENGE
Cheez-It is the official sponsor of the Heisman Tailgate Party, so how can we create a unique and exclusive experience for the executives of Cheez-It, sweepstakes winners, and Heisman finalists and previous winners?
THE BIG. SIMPLE. IDEA.
Gigunda and Cheez-It created an over-the-top college tailgate atmosphere in the heart of Times Square for select Cheez-It VIP guests and sweepstakes winners.
The event featured a Cheez-It inspired buffet, interactive games, a custom cake from Carlos’ Bakery, live musical performances from the Marching Scarlet Knights of Rutgers University, Grammy Award Winner Nelly, and LL Cool J, plus appearances from 2014 & 2015 Heisman Trophy finalists and past winners!
The event featured a Cheez-It inspired buffet, interactive games, a custom cake from Carlos’ Bakery, live musical performances from the Marching Scarlet Knights of Rutgers University, Grammy Award Winner Nelly, and LL Cool J, plus appearances from 2014 & 2015 Heisman Trophy finalists and past winners!
