THE CHALLENGE

Natural disasters create situations of tremendous loss – loss of power, loss of connection, loss of control. How can batteries help victims reclaim a sense of power and preparedness in the face of disaster?

THE BIG. SIMPLE. IDEA.

Through the Duracell Power Forward program, we’ve helped Duracell bring its reliable power to thousands of families affected by disasters. With a fleet of custom-built and outfitted trailers, trucks, and stationary relief centers manned by highly trained Duracell Power Forwards, this ground-breaking program has allowed families affected by natural disasters to recharge, reconnect, and recover.

And by providing the power families need to stay safe and connected with what’s most important to them, we’ve powered something we never imagined possible: a sense of hope.​